GTB Blog

24 Sep

How Important is My Price?

When it comes to selling, how important is price really? Some people say that price is the most important factor. Others claim price doesn’t matter at all. Having sold millions of dollars of maintenance contracts, I’ll tell you the truth: price sometimes matters. Here’s when it does, and why it sometimes doesn’t….

By Cassidy Gutter Pricing , Sales , Selling , 0 Comments Read more...
10 Sep

Are We Winning?

College football is back! As a Michigan native, I learned at an early age that you were either going to be a Michigan State Spartan or a Michigan Wolverine fan. The annual in-state rivalry is just one of the reasons that makes fall an exciting season, filled with optimism and hope for a winning season - or a national championship. In football, the score is what determines a win versus a loss. The score is what matters the most. A win is a win, no matter how ugly or how bad the officiating was.

By Cassidy Gutter Motivation , Keeping Score , Employees Success , 0 Comments Read more...
03 Sep

Time to Change

In today’s competitive landscape, staying ahead of the game is more important than ever. The pace of change is faster now than it’s ever been, and the rapid shifts in technology, policy, and customer and employee needs continue to evolve. For leaders today, the only constant is change, and the only reasonable plan is to evolve by…

By Cassidy Gutter Technology , Leaders , VUCA , 0 Comments Read more...
27 Aug

Is It Good to Work For You?

If you’re struggling to attract or keep employees, it’s really coming down to just one question: What’s it like to work for you? It can be hard to know for sure, which is why the best companies use anonymous surveys to find out. But a survey is only as good as the questions it contains. Here’s what you need to ask to improve the employee experience.

By Cassidy Gutter Employee Experience , Needs , Wants , 0 Comments Read more...
13 Aug

What's In A Punctuation Mark?

Have you ever been confused by the tone of an email or had a recipient misunderstand your intentions? Crossed lines in text-based communication is somehow both a timeless issue and a wholly new phenomenon introduced by the rise of modern technology. But this week I learned about perhaps the newest way in which young workers are feeling alienated by unwitting text messages - and it just might be the reason they’re disengaged. If you work with anyone under the age of 35, here’s what you need to know:

By Cassidy Gutter Technology , Communication , Texting , 0 Comments Read more...
09 Jul

Professional Development on Steroids

If you’ve ever been on steroids, you probably remember it because they are amazing. I’ve only been on them a few times in my life. Each time was a game-changer in terms of how they made an immediate impact. Each time, I was having a fairly serious medical condition and the steroids provided not only immediate relief but changed the future course toward healing and recovery.

By Cassidy Gutter education , Development , Training , 0 Comments Read more...
02 Jul

Summer Hits

Fourth of July weekend is one of my favorite holidays because it seems to kick off a flurry of great summer activities. And in between festivals, pool parties, and baseball games, there’s a bunch of professional opportunities that are can’t miss summer events as well. Here’s what I’m making time on my calendar for as can’t miss summer hits that will help me get to the next level…

By Cassidy Gutter Sales , Fourth of July , Summer , 0 Comments Read more...
25 Jun

Off-Season Mock Snow Storm Training for Serious Snow Pros

As you know, snow and ice management has become a year-round business. In other words, there really is no “off-season.” Instead, there are important tasks to be accomplished in each of our four seasons. During the summer season, one of the recommended tasks is to begin holding mock storm training sessions. This is an excellent way for those involved in snow operations to learn how to make better decisions during snow events without the risk of making a serious mistake during an actual storm.

By Cassidy Gutter Events , SnowPros , Mock Storm , 0 Comments Read more...
18 Jun

Ask Right Now

Sales is hard work. But for some of us, it’s as easy as accepting an introduction because we have a group of people who consistently refer us to qualified buyers. If you aren't getting enough amazing referrals for what you sell, let’s fix it right now in less than 10 minutes. First of all…

By Cassidy Gutter Sales , Referrals , Buyers , 0 Comments Read more...
11 Jun

Leveraging Snow Subcontractors for Growth & Profitability

One of the most common questions I’m asked by snow & ice management professionals is about how to grow using subcontractors. Often, these snow pros are afraid of relying on subs. Some are afraid of losing control over their properties. Some are afraid of the impact it may have on service quality and their reputation. Some are afraid of subs letting them down. And there are a variety of other fears present.

By Cassidy Gutter Growth , Profitability , Sales , Snow Subcontractors , 0 Comments Read more...
04 Jun

Take Back Control

Sales can often feel like we’re not the ones in control. Prospects request quotes, meetings, and details expecting prompt replies and total compliance only to ghost us once a proposal is sent. But that’s only true for bad salespeople. Great salespeople stay firmly in control of the sale from start to finish. Here’s what they know to do…

By Cassidy Gutter Sales , Process , Salespeople , 0 Comments Read more...
28 May

THREE WITH ME at SIMA Symposium

If you’re in the snow and ice management business, you most likely know that the Snow and Ice Management Association (SIMA) is holding its annual Symposium in Pittsburgh the last week of June. This is a wonderful industry event where people from every aspect of the industry converge in one place for several days. In light of this, I have a unique opportunity for you to consider.

By Cassidy Gutter Consulting , SIMA Symposium , Snow and Ice Management Association , 0 Comments Read more...