Scaling a business to the next level requires great tools.  For salespeople, there is no tool better than a great CRM.  Unfortunately, the are hundreds of options at all price points and it can be nearly impossible to select and implement CRM software properly.  Further complicating matters is that most industry-specific softwares have mediocre CRM replacements.  In this course, GrowTheBench Managing Partner Neal Glatt will explain what contractors need to know to choose the best solution for their business and start scaling sales immediately.

Course Contents:

Why Have a CRM? (9:43)

Why CRMs Fail (10:19)

Defining a Target Market (11:30)

Automation and Nurture Marketing (7:55)

Implementation (11:24)