How Important is My Price?
When it comes to selling, how important is price really? Some people say that price is the most important factor. Others claim price doesn’t matter at all. Having sold millions of dollars of maintenance contracts, I’ll tell you the truth: price sometimes matters. Here’s when it does, and why it sometimes doesn’t….
GTB-Blog_Blog/How-Important-is-My-Price.aspx
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Price Sometimes Matters
When it comes to selling, how important is price really? Some people say that price is the most important factor. Others claim price doesn’t matter at all. Having sold millions of dollars of maintenance contracts, I’ll tell you the truth: price sometimes matters. Here’s when it does, and why it sometimes doesn’t….
GTB-Blog_Blog/Price-Sometimes-Matters.aspx
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Raising Prices: The Broadway Play
In our first scene, we see Catherine “Kat”, the Contractor, facing a dilemma. She needs to raise prices on Paul, the Property Manager, but she’s not sure how to do so because Kat and Paul are in a multi-year contract. On top of that, Paul has been a long-time, loyal customer and Kat doesn’t want to mess up their relationship...
GTB-Blog_Blog/Raising-Prices-The-Broadway-Play.aspx
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How To Justify an 18% Price Increase
What would happen if you raised your prices by 18%? Would your customers notice? Would you need to explain yourself? Would it hurt your sales and renewals? Or would it be a non-event, completely overlooked by everyone? A company with 140 million customers just announced an 18% price increase and nobody is going to care…
GTB-Blog_Blog/How-To-Justify-an-18-Price-Increase.aspx
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